Whenever you set out to do something, something else must be done first.—Murphy’s LawBefore an editor or publisher will look at your manuscript, you must hook their interest with a book proposal. My research on writing a book proposal is hundreds of pages long.
“Writing a Winning Book Proposal” written by Michael S. Hyatt provides the best description and example of how to write your “Unique Selling Proposition.” He suggests filling in the blanks to this sentence:
If consumers in the target market purchase and read [name of book], then they will [list the book’s benefits], because the book will [list the book’s features].
If you want to write a winning book proposal, download Hyatt’s ten-page how-to article.