"The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell."—Jay Abraham
- What a novelist’s brand is, how to, discover it, and how to establish it.
- Five things you can do to become your publisher’s favorite author (and get extra help because of it.)
- What you should expect from your publisher, and what you shouldn’t.
- How get the maximum impact out of social media, your Web site and your blog.
- The seven keys to great ad copy, and how you can use those keys to get free (or nearly free) advertising.
- How to find new, untapped markets for your books.
- Three strategies for working successfully with an outside publicist.
- Most importantly, we'll show you how to create and implement your own, personalized marketing plan to make your novel stand out in a crowded marketplace.
- Discover the philosophy behind WHY to do certain things to think like a marketer.
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