If you want people to listen, you have to have a platform to speak from, and that is excellence in what you do.—William Pollard, author
My writing comrade, Scoti, posted some very detailed information about Author Platform over at her Springs Writers blog, which highlights information for a local (Colorado Springs, CO) writers group.
Scoti is a "research guru"--and she hasn't let you down this time! Her "23 Planks to Build a Writer's Platform" discusses:
~What an author's platform is
~What an author's platform does
~How to start building your author platform
~What planks support an author's platform
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